5/29/2023 0 Comments The mysterious method![]() Other target areas included Sunderland, the key constituency on referendum night Doncaster, one of the ten most Leave towns in the country and areas of south Wales with high working-class populations. The adverts carried Vote Leave’s messaging about Britain’s contribution to the EU, amongst other things.Īs for whether clean graffiti was an effective way of reaching Leave-leaning voters, a member of Vote Leave told the Sunday Times, “We knew the precision targeting was working when the guys doing the cleaning reported that they were applauded when they did it in Middlesbrough.” ![]() It’s reported these areas included outside low-cost supermarkets like Aldi and Lidl as well as outside school gates. Vote Leave’s digital director, Henry de Zoete said they used data gathered by AggregateIQ (the data mining and voter targeting organising used by Vote Leave) to locate precise targets for the graffiti. It is reported that the Leave campaign employed this method to reach potential voters. The only way to get rid of the message is to clean the area around it. ![]() ![]() Clean graffiti - aka reverse graffiti - is where you set out a message on a stencil and then spray-clean the wording into a wall or pavement. ![]()
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